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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Winning! :).

eBook 141
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Winning! :).

eBook 78
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Your 2011 Digital Marketing Reboot

Twist Image

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Don't forget about the social media spaces: Twitter, Facebook, LinkedIn , etc.

Hitwise 111
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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. I asked a big brand on Twitter for help and they gave me a canned response. I asked a big brand on Twitter for help and they gave me a canned response. I miss the days when social media was more personalized.

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How to Get Followers on TikTok for Free: 11 Top Tips

Hootsuite

Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? This will only feed your ego and do nothing for your brand awareness.

Tips 138
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The Art And Innovation Of Listening

Twist Image

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. When someone complains on Twitter that their mobile carrier gouged them on roaming fees, that complaint becomes public record.

Radian6 102
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Sharing Is Caring (And Selling)

Twist Image

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). Can you make money sharing?

Wiki 102