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7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. If you enjoy creative content marketing, you’re in for some great s**t.

Content 144
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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

Well, I was hooked and found [link] , which has a lot of hidden features and content: And then more content leads to the blog [link] , updated recently, run by a character in the movie, Josh Minkin: What’s this have anything to do with Super 8 and the plot? What other complex marketing campaigns have you seen and liked?

Wiki 219
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Here's Your Chance to Shine: Government 2.0 Expo and Showcase.

Social Media Strategery

Expo Showcase , a one day event featuring government projects that leverage the Web as a platform. That’s great marketing-speak, but bottom line, what’s in it for me? web20 wiki Have This Blog Sent to Your Email! O’Reilly Media, Inc. and TechWeb, co-producers of the annual Web 2.0 Summit and Web 2.0

Gov 2.0 98
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Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Use wikis to eliminate email! It will continue on the wiki. Enterprise 2.0 Enterprise 2.0

Gov 2.0 117
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Implementing Social Media at Large Organizations

Social Media Strategery

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients. briefings.

Gov 2.0 50
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Implementing Social Media at Large Organizations

Social Media Strategery

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients. briefings.

Gov 2.0 50
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Reverse Mentoring is All About Screwing in the Lightbulb before.

Social Media Strategery

We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. What we found out was that senior leadership in the firm is often so focused on their market or area of expertise that they seldom get a chance to sit around the table with their peers to brainstorm. The Whole. :

Gov 2.0 101