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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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The Mutterings Of Twitter

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The platform acts like a mythical sea able to wash away your random mutterings as if the act of typing and publishing the thought to the your social graph cleanses your soul (it's not always a request for customer service). social graph. It's a much more common practice than brands understand. brand advocate. engagement.

Airlines 102
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The Marketing Problem Is Simple: There Are Too Many Ads

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or do they visit multiple sites in a more chaotic fashion across multiple devices (computer screen, tablet, smartphone, etc.)? social graph. The fact is that our definition of "captive audience" has shifted and morphed significantly since the popularization of the Internet. the old portal model of Yahoo , AOL , etc.)

Adsense 105
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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Affinio leverages the social graph to segment and understand audiences through their interests (what they choose to follow). These insights show us that these fashionistas prefer a colorless palette when it comes to their fashion. Black and White Street Style.

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Leaving Facebook

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So, while Facebook cumulatively is massive, it's really millions of very little connections that are primarily there to share personal and social information. Is that type of user ready to engage with a small little banner box in the same fashion that they would on a news site or a blog page? It's doubtful.

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Social Media Marketing Guide: Facebook

Little Web Giants

These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. For developers to integrate their webpages into the social graph, they use the Open Graph protocol. Shopping and fashion. Entertainment. Family and relationships. Fitness and wellness. Technology.