Remove Facebook Remove Focus Group Remove Sentiment Remove Social Networking
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Browsed a Facebook Group? For example, have you sent an email today?

HootSuite 120
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Why it’s time to break up with your biannual brand survey

Sprout Social

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Facebook Brand Survey Tests. Brand Health Social Listening Topics.

Survey 92
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 Does Facebook do Sentiment Analysis?

Research 107
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. In the same way, audience discovery and competitive analysis can help you be in sync with your Facebook fans.

Brands 275
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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power!

Tools 93
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How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Imagine your business just released a product and everyone is talking about it on social media. There are thousands of Instagram posts, Facebook posts, and tweets. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media.

Sentiment 145
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Social Media Is CRM

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Your turn: What is your take?