Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Very helpful post, Jay.

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Metrics Strategy How To Tourism 130

Convince & Convert

APRIL 20, 2010

That would be a interesting exercise, wouldn’t it? More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All Who influenced you, and why?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. What shows up in these search results? GREAT INFO!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

AUGUST 11, 2010

ryanzuk Applauding your move Jay … one great benefit of mingling the virtual and reality aspects of a communications career (social media strategy etc) is the flexibility you've built up and are now exercising. I know us Hoosiers in the social media/marketing world are excited to have you in Indiana!

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. This was an illuminating exercise for me. link] jaybaer So it would appear.

Social Media 141

Social Media Strategy Social CRM Consultant 141