Remove Examples Remove Hashtag Remove Hotels Remove UGC
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Right: Screenshot from the Starwood Hotels website.

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How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. For example, Pixlee customer Isle Surf & SUP recognized the value of their community but wanted to do more to engage their audience. Kimpton Hotels. The secret is in the content. Isle Surf & SUP.

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5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

Create a Branded Hashtag . While it’s true that in-person events are a great tool for building community, virtual events can reach a wider audience — no plane ticket or hotel stay required. . Or take Shop Good Co — another great example of a brand bringing an in-store experience to customer’s homes. .

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . A super-strong branded hashtag! .