Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

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UGC Content Widget Influencer 52

Pixlee

APRIL 2, 2019

Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Research has shown that 64% of customers look for peer reviews before making a purchase, and there’s no better peer review than organic UGC. Kimpton Hotels showcases pet friendly accommodations through UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

MAY 22, 2014

Images for the game are sourced using hashtags from a custom built content management system. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. The style of UGC imagery also allows game players to see each locale through the eyes of travelers.

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Airlines Instagram Tourism Hotels 155

Pixlee

JULY 22, 2020

Social contests are also a practical way to provoke more user-generated content (UGC), real customer photos from your fans and followers. Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . Featured in Leonisa’s shoppable gallery of UGC.

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Social Media Tools UGC Curation 56

Later

AUGUST 25, 2021

Create a Branded Hashtag . While it’s true that in-person events are a great tool for building community, virtual events can reach a wider audience — no plane ticket or hotel stay required. . 4: Create a Branded Hashtag. The hashtag alone has garnered nearly 330,000 posts. Create an At-Home Experience .

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Hashtag Marketing Apparel Hosting 68

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real.

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Content UGC Loyalty Hotels 100

Pixlee

OCTOBER 4, 2021

Since word-of-mouth is the most powerful marketing channel, these people are ideal candidates to promote your brand on their personal accounts through user-generated content (UGC). . UGC shows potential customers that you have built a trusting brand community and care about your loyal customers.

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Influencer UGC Marketing Authentication 52

Pixlee

OCTOBER 24, 2018

Take Advantage of User Generated Content (UGC). That’s why big brands like Under Armour and Kimpton Hotels do it. The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag. Nothing is more authentic than photos of your product in use.

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Authentication Brands CSR Hotels 42

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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Hashtag Instagram Travel Communities 111

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Pixlee

APRIL 19, 2021

In the brand’s many user-generated content (UGC) contests, Breck’s encourages its customers to share photos of their gardens blooming from seeds they bought on the brand’s site. By featuring the UGC collected in these social contests on the brand’s website, Breck’s saw an 5X lift in conversion rate from shoppers interacting with this content.

Social Media 58

Social Media UGC Hashtag Privacy 58

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources.

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Campaign Social Media UGC Metrics 130

agora pulse

MARCH 18, 2020

My good friend Tyler Anderson reminded us that user-generated content (UGC) is the type of content that the majority of our consumers want to see from brands (and is most likely to influence their purchasing decisions). Yet many marketers focus on hashtags only, missing a wealth of amazing organic, authentic content. My takeaway?

Social Media 101

Social Media Tips Marketing UGC 101