Mon.Mar 11, 2024

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Meta is Forcing Expanded Audiences for Top of Funnel Optimization

Jon Loomer

Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. When using original audiences, Advantage Detailed Targeting is automatically applied. If you missed that Advantage Detailed Targeting was turned on, you’d be forgiven. This design variation is not at all obvious.

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Google Adds Social Media Posts to Business Listings

Social Media Today

A new display option for your business’ social posts.

List 212
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Should You Create Ad Sales Funnels?

Jon Loomer

A popular approach from years past required multiple steps that relied on remarketing. It was also central to my own strategy. There were multiple variations of how these sales funnels worked, but a basic example of how it was constructed was like this… Ad 1: Awareness The goal was to attract new people into your funnel, so you might use interests or lookalikes and promote a video or blog post to educate or entertain your audience.

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Google Adds Social Media Posts to Google Business Listings

Social Media Today

A new display option for your business’ social posts.

Google 199
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Driving More Partner-Sourced Leads From Webinars w/ Justin Zimmerman

The Social Media Hat

Partnership Unpacked, Season 2, Episode 4, with Justin Zimmerman The post Driving More Partner-Sourced Leads From Webinars w/ Justin Zimmerman appeared first on The Social Media Hat.

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Reddit targets $6.5 Billion Valuation for IPO

Social Media Today

Reddit generated $800 million in revenue last year.

Reddit 182

More Trending

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TikTok’s Reportedly Testing a New Instagram-Like ‘TikTok Photos’ App

Social Media Today

A separate photos app from TikTok?

Report 191
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How to See who Blocked you on Instagram?

Your Escape From 9 to 5

Instagram’s convenient blocking feature provides users with a means to manage their personal space and privacy within the bustling social network. This can, however, leave many puzzled, prompting the question: “How to see who blocked you on Instagram?” The feature ensures a user’s content and profile become invisible to the blocked party, severing not just.

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Meta Launches Expanded Testing of Landmark Insights in Ray Ban Stories

Social Media Today

The device will now be able to give you information about landmarks that you’re looking at.

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How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job opportunities, and promote their businesses or personal brands.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta Launches Expanded Testing of Landmark Insights in Ray-Ban Stories

Social Media Today

The device will now be able to give you information about landmarks that you’re looking at.

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Difference between Followers and Following on Instagram

Your Escape From 9 to 5

In our modern era, the allure of social media has become nearly universal, with Instagram sitting at the apex of this digital landscape. Instagram, a widely used platform with more than a billion users, serves as a digital scrapbook, allowing individuals from every corner of the globe to capture, share, and engage with visual content.

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Pinterest Expands Body Type Search to More Users and Verticals

Social Media Today

The new search filter will enable Pinners to customize their search results.

Types 142
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How to conduct a TikTok audit in 6 steps

Sprout Social

Regular TikTok audits are the secret to working smarter on the fastest-growing platform on social. Just ask Alex Lewis, Senior Social Media Strategist at Abercrombie & Fitch Co. Lewis leads organic TikTok content strategy for Hollister and Gilly Hicks, two retail brands that operate under the Abercrombie & Fitch Co. umbrella. In his role, he’s responsible for using data to bring their respective brand strategies to life on the platform.

How To 97
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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X Renames Trust and Safety Group to Safety

Social Media Today

There’s no change to the functions of the group.

Groups 147
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Top 10 LinkedIn post generator tools

Oktopost

Imagine getting your product in front of 65 million decision-makers. Thanks to LinkedIn, this is actually possible. But reaching your target audience is one thing; building trust and getting buyers excited about your product is another. 64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency.

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X Renames ‘Trust and Safety’ Group to Just ‘Safety’ Instead

Social Media Today

There’s no change to the functions of the group.

Groups 144
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Pinterest Expands Body Type Search to More Users and Verticals

Social Media Today

The new search filter will enable Pinners to customize their search results.

Types 122
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok’s Reportedly Testing a New Instagram-Like Photos App

Social Media Today

A separate photos app from TikTok?

Report 152
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Reddit Targets $6.5B Valuation for IPO

Social Media Today

Reddit generated $800 million in revenue last year.

Reddit 126