Is the Event Setup Tool Worth the Hassle?
Jon Loomer
MARCH 8, 2022
We need to talk about the Pixel Event Setup Tool. Conceptually, it is a great idea. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. But… Should you use it? I first wrote about the Event Setup Tool when it came out more than three years ago. Here’s the crazy thing: It still has the exact same limitations and bugs that I experienced way back then.
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