Mon.Feb 06, 2012

Trending Sources

Is Content More Important than Conversation?

Spin Sucks

Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation.

First official Google deck for nonprofits on how to use G+


Alex Abelin: Google + for Nonprofits. View more presentations from Social Media for Nonprofits. Learn more here – [link]. Implementation

Komen Provides Excellent Crisis Management Case Study

Spin Sucks

So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? It doesn’t matter how you feel about the entire situation. If this were a political blog, it would matter. But it’s not. So we’ll talk communication instead. Komen has a consumer PR agency. Susan G. komen

The Super Bowl & Social Media: 5 Must-Reads


It’s been an exciting week for sports (and social media) enthusiasts here in Indianapolis! Below are 5 must-reads on Super Bowl XLVI and social media that we wouldn’t want you to miss. Who Won the Social Media #SuperBowl? Infographic). Why the Super Bowl’s Social Media Command Center Scores a Winning Touchdown. Super Bowl Ads That Scored in Social Media. million).

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Do you Know what your Reputation is Online? Review your Links and Find Out

Bill Hartzer

It is very important that you know what your online reputation is. Many consumers are quite diligent in doing such an investigation before they buy something online. It doesn’t matter how good your product or service is or the price… if they can’t find good information from other consumers about your business they won’t buy it. There is just too much of a risk that it will be a road to disaster. Therefore, one of the goals in the world of e-commerce has to be creating and securing a very good reputation. Type in your company name and see what comes up. Learn from what is being said too.

Six Steps to Make Sure Your Site Is Ready to Go Viral


This guest post is by Nancy Sathre-Vogel of Family on Bikes. I couldn’t believe what I was seeing. Surely Google Analytics was confusing my site with another, way more popular site. There was no way my visitor numbers could be so high! And yet they were. One of my posts had taken off and was spreading like wildfire. Those viral post phenomena that happen to others were now happening to me. The first day, 17,000 visitors came to my website. The next day we topped out at 56,000. Readers were coming in droves. It was exciting. It was exhilarating. My site, viral! Oh my. So they didn’t!

Forget about FroYo, Chobani makes yogurt social

Jeff Esposito

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. The latest case came from Chobani Greek Yogurt. My first insight into their work came reading an article on Fast Company on their work with Pinterest.

Why Social Media Can Work For Your Brand

Engaging Brand

It is often said that art externalises and fixes beliefs. When we express our ideas in whatever format, we bring our ideas to life. Social media is an art form. It allows us to share experiences, expectations, fears and hopes in a format that personalises what you stand for. The social part of this kind of media means that it can be shared. Just like art, the 'can be shared' can be transformed into 'will be shared' if it reflects real life, real problems, real facts or real opportunities which people can relate to. But that take is you expressing your brand personality. So questions.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How the Three Words are Doing in February

Waxing UnLyrical

I know, everyone is talking about the Giants winning the Super Bowl, but aside from Madonna’s dismal half-time show (what was she trying to prove, exactly?) I didn’t watch it. So I have nothing to contribute on that front, other than congratulations and sympathies respectively to Giants and Patriots fans. Attention. So far, this is going well. Intention. as in intentionality of purpose.

From Internet Fake to Real Fame

Ari Herzog

Fake currency by jdurham. Fake Twitter accounts are nothing new. An entrepreneurial soul creates one, tweets content in contradiction to whatever is being parodied, and gains followers. Look at @NotZuckerberg and @BettyFckinWhite for instance, parodies of the Facebook founder and actress, respectively. Or @Jesus_M_Christ for a different perspective. You know they’re not real — and by their names alone you might be tempted to mouseover to view their latest tweets and maybe click to follow too. Then there are the Fake accounts. It apparently tweeted for a day or so and gave up.

The 3 Levels Of Change Needed To Integrate Social Media

Direct Marketing Observations

If You have not visited the blog site for the agency, We are Social, make sure you do. It’s a great resource of information. In particular, I was struck by an infograph that was up recently titled, Social Business-Social Media Integration. Within that infograph, I found this: Which one do you think is the hardest? Which is the easiest? Which takes the least amount of time? social media we are social