Tue.Sep 04, 2018

How to Create a Perfect Social Media Landing Page

Kikolani

The social media landscape is changing and has been for awhile. Facebook is still a very popular platform, but it The post How to Create a Perfect Social Media Landing Page appeared first on Kikolani. Social Media

Content Marketing in Cleveland

Meltwater

Conferences are a time to connect with colleagues while delving into conversations about your profession’s best practices. It’s an opportunity to explore new technologies and evolving strategies for our ever-shifting business… Read More >>>. Content Marketing

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Social Videos in B2B Marketing: Drive Results Across the Funnel

Oktopost

In the last 5 years, social videos have exploded! But what’s all the hype about? As it turns out, integrating video into your social media efforts is no longer a tactic that B2B marketers can ignore. According to Wordstream, 82% of Twitter users now watch videos, YouTube has over a billion users, and over 500 […]. Social Media Marketing Facebook Instagram Lead Generation Marketing Tips Twitter Video Marketing YouTube

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A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

Buffer Social

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Publish an Unpublished Post on Facebook: How to

Jon Loomer

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. Sometimes unpublished posts are intentional, such as cases where advertisers want to test out multiple posts, but without all the ad variations appearing on their page.

5 Ways Brands Are Taking Advantage of IGTV

Likeable

In June, Instagram introduced IGTV , a new space for long-form video that does away with the previous 60-second time limit and allows all users to share content up to 10 minutes long (or an hour for select accounts). Since the launch of IGTV, several brands have eagerly started their own channels, testing their audience’s appetite for long-form video content on the platform. Here are a few ways brands are using the new feature—and what you can learn from them: 1. Netflix.

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Nike Stokes Controversy With Kaepernick Just Do It Advertisement

WebInKnow

Nike stoked controversy this week with a new advertisement in the company’s ongoing “Just Do It” campaign featuring Colin Kaepernick , the NFL football player who in 2016 chose not to stand for the playing of the national anthem to protest racial injustice. The ad is a gutsy move by Nike because of the controversy surrounding Kaepernick. Research and Analysis Media Relations Public Relations

How social media drives cryptocurrency for users & brands

Sprout Social

There’s loads of hype around cryptocurrency these days. Back in 2016, the only friends I had that talked about it were developers. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies.

Nike Stokes Controversy With Kaepernick Just Do It Advertisement

WebInKnow

Nike stoked controversy this week with a new advertisement in the company’s ongoing “Just Do It” campaign featuring Colin Kaepernick , the NFL football player who in 2016 chose not to stand for the playing of the national anthem to protest racial injustice. The ad is a gutsy move by Nike because of the controversy surrounding Kaepernick. Public Relations Media Relations Research and Analysis

7 Ways to Get More Facebook Video Shares

Quintly

As a content manager, we all know that posting videos instead of images on social media can be more efficient as it helps the audience memorize the content shared by the brand. Especially now since Facebook introduced its new feature ‘Facebook Watch’ , the way how videos are consumed might change completely. However, when posting content on social media or blogs, you have to think about what would be the best way to give your audience an exciting, powerful and rewarding experience.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.