Three Metrics for Call Ads
Jon Loomer
OCTOBER 12, 2023
You need to use these three metrics if you run call ads… You can create ads to get people to call your business. A CTA button will initiate a call to the number you provide. You can also provide an option for the person to request a callback via Messenger. The challenge with call ads is measurement. The default result will be Calls Placed since that’s your optimization event.
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