Do This for Non-Purchase Conversions
Jon Loomer
JANUARY 28, 2024
By “non-purchase,” I’m talking about leads, registrations, custom events for website engagement , and any other type of light-touch action. These are conversions that happen quickly, freely, and in many cases, multiple times over the course of a day or several days. First, make sure to compare attribution. By default, reporting includes 7-day click 1-day view attribution, and that’s simply not relevant to this type of conversion.
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