Mon.Jan 27, 2020

What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore.

6 Tips For Small Business Owners

The Realtime Report

6 Tips For Small Business Owners. Starting your own business can be both exciting and terrifying, but it’s this mix of emotions that lets you know you are doing something worthwhile.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5%

Understanding the Differences Between Traditional and Digital Marketing

The Realtime Report

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Instagram Sharing for Advocates

Oktopost

Today is the day: we’ve added Instagram to the Oktopost employee advocacy platform. Now your employees can share company content to their personal Instagram accounts, amplifying your brand’s reach beyond corporate channels.

Simple Ways to Promote Online Data Safety

The Realtime Report

Simple Ways to Promote Online Data Safety. Living in a world full of digital connectivity makes it much easier to access your finances, but it also makes it easier for your information to be stolen. Cyber crimes have risen as personal and sensitive information is increasingly stored online.

Data 91

More Trending

Why Elena Joined Pixlee

Pixlee

Editors note: At Pixlee, we feel that our team is our biggest strength. We also feel that individual stories are incredibly powerful. In this series, we’re featuring new team members on the Pixlee blog to share their journey to Pixlee, and their first impressions.

UGC 52

10 Marketing Predictions from Top Experts for the Decade Ahead [Infographic]

Social Media Today

What's coming next in digital marketing? The team from Marketo recently asked a range of industry leaders for their predictions

Team 110

Parker Pannell Thought Social Media Was Really Boring. Then Along Came TikTok

Forbes Social Media

What else can this guy accomplish

What is TikTok? Everything social media marketers need to know

Sprout Social

Ever come across a TikTok video even though you’re not on the platform? Odds are you’ve probably seen at least one of those viral lip-syncing videos, or screencaps and gifs from meme-worthy content across your other social channels, like Instagram and Twitter.

Meme 58

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Twitter’s Stock May Plunge By 9% Following Quarterly Results

Forbes Social Media

Twitter will report results on February 6, and signs are mounting that the stock may fall following those results by as much as 9

How Claudia Soare Is Creating Her Own Name Within The Billion Dollar Anastasia Beverly Hills Empire

Forbes Social Media

Claudia Soare is creating her own name within the billion-dollar Anastasia Beverly Hills empire

55