Sherrilynne Starkie

JANUARY 27, 2020

What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore. Now, a good place to start is by looking at the required investment in time, not cash. Newbies are often surprised by how much time social media can eat.

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Social Media Marketing Proposal Consultant 486

The Realtime Report

JANUARY 27, 2020

6 Tips For Small Business Owners. Starting your own business can be both exciting and terrifying, but it’s this mix of emotions that lets you know you are doing something worthwhile. If you’ve finally decided to start your dream business, then you’re going to need the tools to turn that dream into a reality. It won’t always be easy, but if you put in the hard work and don’t allow distractions, then you can watch your business flourish.

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Small Business Tips System Notification 221

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software

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Software Industry Social Media Marketing 105

The Realtime Report

JANUARY 27, 2020

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular.

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Marketing Advertising Posterous Campaign 190

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Social Media

Oktopost

JANUARY 27, 2020

Today is the day: we’ve added Instagram to the Oktopost employee advocacy platform. Now your employees can share company content to their personal Instagram accounts, amplifying your brand’s reach beyond corporate channels. We talked about why Instagram should be a part of a B2B marketing strategy not once and not twice. Despite its millennial-esque vibe and short content lifespan (which got even shorter with Stories), it’s still a great storytelling vehicle that can help B2B companies elevate e

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Instagram B2B API Mobile 90

The Realtime Report

JANUARY 27, 2020

Simple Ways to Promote Online Data Safety. Living in a world full of digital connectivity makes it much easier to access your finances, but it also makes it easier for your information to be stolen. Cyber crimes have risen as personal and sensitive information is increasingly stored online. Hackers and would-be thieves are developing more sophisticated ways of stealing your data, leading to financial and identity concerns.

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Data Insurance Banking Retail 91

Forbes Social Media

JANUARY 27, 2020

Twitter will report results on February 6, and signs are mounting that the stock may fall following those results by as much as 9%.

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Report Twitter 53

Hootsuite

JANUARY 27, 2020

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages.

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HootSuite Facebook How To Groups 145

Forbes Social Media

JANUARY 27, 2020

Claudia Soare is creating her own name within the billion-dollar Anastasia Beverly Hills empire.

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Sprout Social

JANUARY 27, 2020

Ever come across a TikTok video even though you’re not on the platform? Odds are you’ve probably seen at least one of those viral lip-syncing videos, or screencaps and gifs from meme-worthy content across your other social channels, like Instagram and Twitter. One great example of this type of meme spreading across social is the “Kombucha girl” meme.

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Social Media Meme Marketing Hashtag 136

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Forbes Social Media

JANUARY 27, 2020

What else can this guy accomplish?

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Social Media 74

Social Media Today

JANUARY 27, 2020

What's coming next in digital marketing? The team from Marketo recently asked a range of industry leaders for their predictions.

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Marketing Industry Team 166