Wed.May 04, 2016

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Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

Waxing UnLyrical

Guest Post by Scott Kaminski. As a general rule, everyone thinks they have a great sense of humor. And, after carefully reviewing the laws of probability, there’s no way that could even be remotely possible. When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-l

Marketing 165
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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are str

Hashtag 156
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How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. A recent survey by the Pew Research Center found that 44 percent of Facebook users like content posted by their friends at least once a day, and nearly a third do so several times per day.

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Insider’s Guide to Choosing the Best Domain Name for Your Site

Idaconcpts

It sounds so simple: Just choose a name for your brand-new website. Shouldn’t be hard, right? Just go with “name of your business dot com” and you’re done. But wait. You’ve finished building the site and are ready to register the domain name, but there is already a website with that domain name. Or maybe you just want to come up with something else, something unique and memorable that says more about your brand.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker SM

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. . With the rising rates of ad blocking, adoption of mobile-first everything, and social media app use, brands and marketers in all industries are realizing just how critical using video content and channels like social media are to building an effective, comprehensive,

Survey 76
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Common Reasons Why Your Marketing Campaign is Bound to Fail Before It Gets Started

Devumi

Marketing is all about the preparation. It’s like the preparation required to get a space rocket off the ground. Most of the work is done before the rocket moves an inch from the surface of the earth. If your preparations are badly done, your campaign is bound to fail. An incredible 20% of businesses admitted […]. The post Common Reasons Why Your Marketing Campaign is Bound to Fail Before It Gets Started appeared first on Devumi.

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Common Reasons Why Your Marketing Campaign is Bound to Fail Before It Gets Started

Devumi

Marketing is all about the preparation. It’s like the preparation required to get a space rocket off the ground. Most of the work is done before the rocket moves an inch from the surface of the earth. If your preparations are badly done, your campaign is bound to fail. An incredible 20% of businesses admitted […]. The post Common Reasons Why Your Marketing Campaign is Bound to Fail Before It Gets Started appeared first on Devumi.

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How to Create Unique Content to Build Your Blog’s Authority

ProBlogger

This is a guest contribution from Julie Petersen. With so much information on the web these days, the competition for high-quality content is strong – and it’s growing. You can’t always introduce new topics to your target audience, since influential bloggers have already written tons of content on the issues you have in mind. There is a trick though: you don’t necessarily need an original idea to craft unique content.

Content 29
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How New Platforms Allow Further Reach for Influencer Marketing

Convince & Convert

Quality Trumps Quantity. Ten Big Macs does not a Filet Mignon make. And if you insist on trying it anyway, we’re not responsible for the tummy ache. Frank Danna is a wizard of emerging platforms, superior content, and enthusiasm. He believes that quality of content—and not reach—is king, immersing yourself in everything new is important, and that helping just one person makes it all worthwhile.