Waxing UnLyrical

NOVEMBER 2, 2017

Guest Post by Jen Zingsheim Phillips. The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

Research 193

Research Advertising Questions Communities 193

Jon Loomer

NOVEMBER 2, 2017

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. When viewing the performance of your campaign, ad set, or ad, Facebook generates a Results column… By default, this has been the metric you optimize for at the ad set level.

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Campaign Facebook Sample Samples 135

Meltwater

NOVEMBER 2, 2017

If there’s one constant in the world of public relations, it’s change. The profession is… Read More.

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Devumi

NOVEMBER 2, 2017

Starting your day productively involves knowing your schedule of meetings, and having information on those you are meeting. LinkedIn is giving professionals a hand with these tasks with new features for its Sales Navigator mobile app. LinkedIn Sales Navigator update: Morning Briefings You can now automatically receive important information about scheduled meetings just by synching […].

Organization 60

Organization LinkedIn Meeting Mobile 60

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Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resources to consider as well.

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ROI Advertising Conversation Social Media 111

Ignite Social Media

NOVEMBER 2, 2017

Halloween is the holiday I look forward to most every year. Between the silly costumes to the scary movies and everything in between, it’s fueled by nostalgia and debates on whether Hocus Pocus is a great movie or not. (It is, don’t lie to yourself.) Brands over the years have had some great content that corresponds with the holiday, and some not-so-great content as well.

Social Media 94

Social Media UGC Retail Hashtag 94

Ignite Social Media

NOVEMBER 2, 2017

Now that we have entered November, brands are in holiday mode for the remainder of 2017. The countdown to Black Friday is on—only 3 short weeks away. If you in the process of planning or finalizing your strategy for Black Friday, the following tips are worth keeping in mind. Tip #1: Think Beyond Deals and Get Creative. On social media, there is nothing worse than a traditional ad that screams “deal, deal, deal”.

Social Media 107

Social Media Strategy Feed Feedly 107

Audiense

NOVEMBER 2, 2017

Here at Audiense our vision is to ‘ democratize actionable insights ‘ How you ask? Through the extraction, compilation and analysis of data from a variety of social media channels. Replacing traditional data collection methods during the market research process such as surveys or interviews with the use of social data has proven to be more accessible, cost-effective and time-saving.

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Trends Fashion Sample Samples 90