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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? page views SEO ROI — 1.2

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

I see more and more people complain about not being able to measure social media ROI and I wonder what they may be doing wrong. I think when businesses get experimental and do some SWOT analysis of their social media engagements, they will be able to know which areas to keep on experimenting to find a better strategy.

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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

Tagged as: blogs , college , forums , law school , seminars , social media , vbulletin , wordpress { 2 trackbacks } What Can I Do For You, Commentators? | SEO ROI Services December 3, 2008 at 5:38 pm What Can I Do For You, Commentators? As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

A Community Manager who does use social platforms needs to be able to track its effectiveness in… um… getting people through the door. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

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