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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Increase conversion, loyalty, and customer retention. It will ask customers for reviews and even offer discounts for adding a photo or video. Joy – Rewards, Loyalty Program. Joy encourages customer loyalty by implementing an automatic earning and spending point system for customers to gain rewards. Pricing: Free.

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Yet when subscribers opt into your messages, they can also allow your brand to target them on other channels, such as SMS or social media. By nature, email is a permissions-based marketing channel.

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Everything You Need to Know About Chatbots for Business

Hootsuite

It also has a built-in social selling component that offers discounts to users who ask about them. It automatically redirects you to the Hero Discount Program page when you ask for a discount. It has people engage in a conversation with the bot via Facebook Messenger or SMS in order to access exclusive travel deals.

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The What, Why, and How of Brand Awareness

Pixlee

First off, it helps increase customer loyalty. This can be as simple as sending out newsletters with updates and promotions, SMS notifications, or inviting them to follow your brand’s social media channels. In addition to customer loyalty, brand awareness also helps businesses drive their digital impact.

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