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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. A few statistics….

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SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success. Create an SMS Marketing Team. SMS is all about immediacy.

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Six Surefire Ways to Grow Your Business Using Text Marketing

Spin Sucks

Texting is not a new concept. However, many people don't seem to realize the power of text marketing. Did you know 95 percent of all text messages are read within three minutes of being delivered? What better way to make sure your message is read by your audience? Sophorn Chhay shares ways to use text marketing to grow your business.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. I’ve found SMS CTA’s in the fine print far too many times.

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5 Ways To Maximize the Marketing Budget

Engaging Brand

Mobile marketing is a cost-effective marketing strategy that allows a business to connect with customers who opt in to a subscription that sends them information such as advance notices of sales, special savings and other discounts through the SMS (Simple Message System) text messaging system. 1) Hear What Consumers Are Saying. 2) Empathize With Consumers' Pain. 5) Mobile Marketing.

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Six Tips to Go Mobile without Going Broke

Spin Sucks

Today’s tech-savvy consumers would simply prefer to pull up an email or webpage and show the coupon to get the discount. So, why not share deals, information, and updates with your customers via SMS? For a simple guide to get started with SMS Marketing, check out the Beginner’s Guide to SMS Marketing by Tatango. Cost: Varies depending on the SMS Marketing Software partner. Today’s guest is post is written by Eric Koester. When Gini Dietrich made her 2012 predictions , she (correctly) included integration of disciplines and social commerce. Cost: Free .

7 Powerful Tips for a Winning Twitter Sales Strategy


Use Twitter for SMS Marketing. Twitter SMS is a highly underutilized feature. Whenever you meet a new customer, ask them to follow you through SMS to get updates on the latest products, discounts, competitions etc. Whenever you Tweet, your subscribers will get it as an SMS. Send occasional SMS Tweets for maximum impact. You might be one of them. Here’s how.

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How To Have Value Added Conversations In Social Media

Social Media Network Marketing

The medium could be phone like telecon, SMS and so on, it could be over net like GTalk, Yahoo chats, emails, Social Networking Sites and so on. Do they share information that enables their network to say for instance buy something at a discounted rate and so on. People do not only want to see a complete Page full of discounts and so on. We all hear about having conversations on Social Media platform. We hear about have 'engaging' conversations. Involving humans to converse, share, comment, post and so on. Thereby creating better value added networking environment.

Twitter to Offer Deals with Earlybird

Janet Fouts

I’m a big fan of group coupon networks, deals and discounts offered through Twitter. Hey, if I’m the demographic they’re looking for then they should be using Groupon or one of the other discount sites too. You don’t have to surf social media networks for very long to run into another ad for a coupon site offering “GREAT DEALS&# and “HUGE DISCOUNTS&# and there are plenty of them vying for attention on Twitter already. Twitter is getting into the game and offering discounts tweeted through an account called @Earlybird. Does it work?

Should You Use a QR Code?

Waxing UnLyrical

Perhaps a coupon for a free sample, or a discount code? Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. Guest post by Mikinzie Stuart. But here’s the thing: QR codes are only cool to other marketing-minded people.

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Offering special discounts, white papers, eBooks. You can also find nearby businesses and deals including discounts, coupons, and specials. What’s even more exciting is that the YP SM app lets you share with family and friends via Facebook, Twitter, email and SMS. Twitter usage has skyrocketed to over 100 million active accounts. Engaging Your Customers.

This Just In

Social Media Marketing

Second, as you can see from that 57% figure, opting in is going to be extremely important; but even so, I believe that if we're taking up their valuable texting time by shooting them an SMS message, then it should be something that is worth their attention. Okayyyyy. Again, not all that surprising, but at least we're getting somewhere. There's very little room for interruptive ads.

Show 377 - How to make your brand reach the next billion

Engaging Brand

SMS marketing through free air time. How to deliver discounts to targeted consumers in emerging markets. Pod Casts marketing tips customer surveys the engaging brand nathan eagle jana sms marketing emerging market what are emerging markets localisation localization brand strategy social marketing marketing podcast anna farmery mobile marketingThis weeks The Engaging Brand podcast is ready! - The free audio podcast for business covering social media, managment skills and marketing tips. Jana's CEO, Nathan Eagle , is a former Harvard professor with a Ph.D.


Will Your Business Sell on Facebook this Holiday Season?

agora pulse

You can easily create an offer using Facebook’s own offer/event options and perhaps give a discount to the loyal fans of your page. SMS marketing. Halloween, Thanksgiving, Hannukah, Christmas, New Year. There are plenty of holidays this season and if you’re running an ecommerce business then that means plenty of selling opportunities. 72.6% Set Up A Facebook Store. Crazy right?

List of Social Media Management Systems (SMMS)

It combines video, e-mail, Twitter and Facebook account updating, RSS, podcasts, SMS, social bookmarking tools, widgets, and more. chonuff Yes, we offer non-profit discounts! I really love what I do, I hope it shows. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Thanks! HMMMM.

Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

When email is unavailable, there’s almost always SMS. Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). What are my top picks? Twitter as a tool to communicate during conferences. This was particularly prevalent during the South by Southwest conference several months ago, which helped fuel Twitter’s growth. So did I. Your mileage may vary.

Social Media Marketing Madness [Cartoon]


Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Instead I leave you with an oldie but goodie cartoon from Hubspot. Please try again.

5 Helpful Facebook Places for Business Articles


Facebook Places Secret Super Power: Local Business Location-Based Ads Facebook had data in businesses before, but the fact that itll now be able to geolocate them means Facebook will likely build up plans for location-sensitive advertising, tied to which particular shop youre in (imaging a competitors ad popping up when youre checked in, offering lower prices or a promotional discount).

Fans With Benefits: Add Value On Your Facebook Page


Providing exclusive content, promotions and discounts, in addition to asking and answering questions to identify and solve problems or concerns is a great place to start. People are on Facebook to primarily interact with their family and friends - not your brand. They will , however, if you give them a reason to do so and add value to their lives and online experience. What is legit?

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

So, to untangle one from the clutches of recession, a new service is launched, moneysaver, brainchild of 2 young entrepreneurs, Kunal Bahl & Rohit Bansal, who aspired to make every brand affordable for everyone by offering hundreds of discount coupons & buy one get one free coupons on branded apparels, fine dining, casual dining, movies, entertainment etc. Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) &

Izzonet Review – What Sets Izzonet Apart as an eCommerce Solutions Provider


SMS Blaster will provide opportunities for the site owner to promote products, push sales and offer discounts to their target market. Even the status of their orders can be sent through an automated SMS. This is a sponsored post from IzzoNet , an eCommerce Solutions Software provider. While that is true, they have their strengths and limitations still. Strength #1: Expertise.

Cyber Monday Is Here!


A recent survey shows that 43 percent of online retailers plan to offer special promotions and discounts on Cyber Monday. Digitalia | Indianapolis Social Media Marketing « Social Networking Meets Game Consoles | Main | Social Media Marketing Checklist from SES Chicago » November 30, 2009 Cyber Monday Is Here! What is Cyber Monday ? Cyber Monday is a marketing term that refers to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce in the United States. That's more than 51 million people logging on at work.

7 Strategies I’m Pitching for Businesses to use Facebook Places

Stay N' Alive

You could set up a deal that offers a discount at the store only if they’ve previously checked in on Facebook Places, or perhaps they have to check in more than one time. SMS – Yes, Facebook Has This, Too. Facebook Places is the latest and greatest service offered by Facebook that has many Brands raging around how to build a strategy. Here’s why it’s powerful.

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

Many tech/development orgs are working on/talking about web technologies and their promise for delivering healthcare in the developing world- meanwhile frontlinSMS:Medic is actually impacting people with simple, old sms tech. Discount Timberland uk: cool.nice post. Discount Timberland uk: nice,love it. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Agreed.