Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. I am really proud of what we have achieved with the hashtag and chat over the last four years. I know.

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.”

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Important Tips for Pinterest Marketing 

The Realtime Report

On holidays like Thanksgiving and Easter, you can run discount campaigns or CSR campaigns on Pinterest. Platforms like YouTube let you add tags and hashtags, which are basically keywords that people use in their searches. Same goes for the hashtag case on Instagram.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

It also worked thanks to the use of tagging, collaborative sharing, and hashtag #NYFW that drew in event followers. Entrants were encouraged to share photos on Instagram and Twitter of their “busy mornings” using the hashtags #DoveXDunkin and #DxDSweepstakes.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag. You can also ask customers to send you their photos or simply do a manual search for posts with mentions and branded hashtags. The 2017 Cone Communications CSR Study found that: 78% of Americans want companies to address social justice issues.

What (and When) to Post on Facebook

agora pulse

MondayMotivation is a great hashtag to use today. WednesdayWisdom is a popular hashtag among thought leaders and business experts, so add your voice to the mix. Thursdays are a great time to show off the human side of your brand with trending hashtags #ThrowbackThursday and #ThankfulThursday. This is a theme to use if your brand is involved in CSR (corporate social responsibility). Use the hashtag #ICYMI (in case you missed it).

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Auto Brands Comparison Report

Unmetric

Though the brand used hashtags like #MX5 and #MX5RF, the one that was used the most by the brand’s followers was #DrivingMatters. Takeaway - Test multiple hashtags for a campaign. Combining car model hashtags with a broader brand-centric motto could work better than using just the campaign hashtag. Though Chevrolet received the most engagement on content about new vehicles, features, and ad campaigns, they also spoke a lot about their CSR activities.