Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. I am really proud of what we have achieved with the hashtag and chat over the last four years. I know.

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.” Lidl hyper-underestimates impact of social network marketing.


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Important Tips for Pinterest Marketing 

The Realtime Report

Pinterest Marketing . Any businesses these days will find it difficult to make progress and increase profitability without digital marketing. Today, businesses are using multiple platforms for their digital marketing activities. Strategies for Successful Pinterest Marketing.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Shared marketing goals.

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

The daily PR & Marketing calendar of event hashtags. Not to mention keeping track of the various hashtags that are associated with them. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? please take a moment to add the hashtag.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales


One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. When planning your holiday marketing, appeal to what your customer wants: a real, unique brand that they can trust in, empathize with, and relate to. Spend some time thinking about your niche and balancing the level of competition with the size of the market.”. Once complete, it’s time to integrate the messaging into your entire marketing plan.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?”

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What (and When) to Post on Facebook

agora pulse

MondayMotivation is a great hashtag to use today. Asking your fans a question on Tuesday can provide great content marketing fodder for the following week. WednesdayWisdom is a popular hashtag among thought leaders and business experts, so add your voice to the mix. Thursdays are a great time to show off the human side of your brand with trending hashtags #ThrowbackThursday and #ThankfulThursday. Use the hashtag #ICYMI (in case you missed it).

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Auto Brands Comparison Report


The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Though the brand used hashtags like #MX5 and #MX5RF, the one that was used the most by the brand’s followers was #DrivingMatters. Takeaway - Test multiple hashtags for a campaign. Combining car model hashtags with a broader brand-centric motto could work better than using just the campaign hashtag.