Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. I am really proud of what we have achieved with the hashtag and chat over the last four years. I know.

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.” Lidl hyper-underestimates impact of social network marketing.


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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

The daily PR & Marketing calendar of event hashtags. Not to mention keeping track of the various hashtags that are associated with them. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? please take a moment to add the hashtag.

Important Tips for Pinterest Marketing 

The Realtime Report

One social media platform that is often underestimated for the reach it provides to businesses is Pinterest. Business accounts on various social media platforms tend to work very similarly. Same goes for the hashtag case on Instagram. Important Tips for.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Interested in expanding what your social media agency can do for your clients? If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s Social responsibility .

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. gamers ages 10 to 65, play games on social networks or casual game websites.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales


This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Not to mention, the Director of Social Media at Kimpton Hotels and Restaurants, Whitney Reynolds says “Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities…”. Be Transparent on Social Media.

What (and When) to Post on Facebook

agora pulse

It can be tough being a social media manager responsible for maintaining a Facebook page for a business. MondayMotivation is a great hashtag to use today. WednesdayWisdom is a popular hashtag among thought leaders and business experts, so add your voice to the mix. Thursdays are a great time to show off the human side of your brand with trending hashtags #ThrowbackThursday and #ThankfulThursday. Use the hashtag #ICYMI (in case you missed it).

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Auto Brands Comparison Report


Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. With social media advertising becoming more and more about Reach, especially for non-FMCG brands, a move like this would assumably make promotions and page administration easier. Though the brand used hashtags like #MX5 and #MX5RF, the one that was used the most by the brand’s followers was #DrivingMatters. Takeaway - Test multiple hashtags for a campaign.