article thumbnail

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Mobile app installs: The total number of people who installed your mobile app (applies to App Installs campaigns). If your CPC or CPM is too high, you can add a cost cap or adjust your audience to improve your Facebook Ads results.

Report 152
article thumbnail

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Looking at metrics like CPC and CPM will tell you if your ads are performing well. If you found the audit useful, check out our other audit articles: How to Perform a Social Media Audit (Free Template Included).

Facebook 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Complete Guide to YouTube Ads for Marketers

Hootsuite

Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. Source: Mint Mobile. Don’t be afraid to use templates. per 1,000 views). *Or Bumper ads. The takeaway here?

YouTube 145
article thumbnail

13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

Create a social media template, swap out the copy, save the image, and upload it as a Facebook ad. Pull up your template, customize, and insert it into your post without ever leaving Hootsuite Composer. Pull up your template, customize, and insert it into your post without ever leaving Hootsuite Composer. What should you track?

article thumbnail

12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Get the free template now! CPM for U.S. Also use it to track results and present the plan to your boss, teammates, and clients.

URL 145
article thumbnail

7 Keys to Facebook Advertising Success

Jon Loomer

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action. You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action.

article thumbnail

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

This is a full-screen interactive or informational destination page within the Facebook mobile app. Facebook Playables are mobile-only interactive previews of your game or apps. Ads need to be vertical (mobile optimized) and can be up to 15 seconds long. Sponsored Content ads appear in the news feed on both desktop and mobile.