Remove Analytics Remove CPM Remove Mobile Remove Template
article thumbnail

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Mobile app installs: The total number of people who installed your mobile app (applies to App Installs campaigns). If your CPC or CPM is too high, you can add a cost cap or adjust your audience to improve your Facebook Ads results.

Report 152
article thumbnail

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Looking at metrics like CPC and CPM will tell you if your ads are performing well. If this year’s goal are to increase brand awareness, then your posts and analytics should reflect that. Customer service. Conclusion.

Facebook 119
article thumbnail

13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

Create a social media template, swap out the copy, save the image, and upload it as a Facebook ad. Pull up your template, customize, and insert it into your post without ever leaving Hootsuite Composer. Pull up your template, customize, and insert it into your post without ever leaving Hootsuite Composer.

article thumbnail

12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Combine this with other analytics tools—like Google Analytics —and you’re setting yourself up for marketing success. Our advice: look for shortener services that allow you to customize your link, or that have built-in analytics.

URL 145
article thumbnail

7 Keys to Facebook Advertising Success

Jon Loomer

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You don’t know how many conversions are actually happening (no, Google Analytics isn’t enough), and you can’t optimize for a conversion as a result. But they should.

article thumbnail

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Cost-per-mille (CPM). Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Get the free template now!

Adwords 145
article thumbnail

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

This is a full-screen interactive or informational destination page within the Facebook mobile app. Facebook Playables are mobile-only interactive previews of your game or apps. Ads need to be vertical (mobile optimized) and can be up to 15 seconds long. Sponsored Content ads appear in the news feed on both desktop and mobile.