Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Oktopost

JUNE 28, 2022

Since Twitter is primarily a mobile platform, the platform supports professionals that like to be able to take their work anywhere. Twitter has a built-in analytics tool allowing marketers to measure the success of their Twitter strategy with real-time data regarding follower count, Tweet engagement, and more. Measure Your Success.

B2B 152

B2B Tips Twitter Marketing 152

Hootsuite

AUGUST 31, 2020

Combine this with other analytics tools—like Google Analytics —and you’re setting yourself up for marketing success. Our advice: look for shortener services that allow you to customize your link, or that have built-in analytics. CPM for U.S. Source: Bitl.ly. How do you know which to choose? Source: Ow.ly. Source: Bit.ly.

URL 145

URL Google HootSuite Template 145

Ignite Social Media

SEPTEMBER 14, 2020

Mobile shopping also increased, especially with some of these new-to-online shoppers. Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? Buffer: Stories 50 percent less expensive for CPMs and 30 percent for CPCs than the feed.

CPC 85

CPC Video Cost CPM 85

Twist Image

DECEMBER 18, 2015

Have consumers engaged with our mobile application? Analytics, data and turning that information into something actionable is nothing new. Brands are demanding - more than ever - efficacy, results, analytics and to pay less for their media - while getting it to perform better. A cheaper CPM does not equal campaign success.

CPM 40

CPM Brands Affiliate marketing ROI 40

Jon Loomer

FEBRUARY 17, 2017

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You don’t know how many conversions are actually happening (no, Google Analytics isn’t enough), and you can’t optimize for a conversion as a result. But they should.

Advertising 167

Advertising Facebook CPC CPM 167

Sprout Social

JULY 26, 2019

CPM – Cost per thousand impressions or cost per mile. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. GA – Google Analytics. The tool you use for editing, scheduling and publishing any form of written material for the web. PV – Page views.

Social Media 112

Social Media Software CPM CPC 112

Hootsuite

SEPTEMBER 9, 2020

This is a full-screen interactive or informational destination page within the Facebook mobile app. Facebook Playables are mobile-only interactive previews of your game or apps. Ads need to be vertical (mobile optimized) and can be up to 15 seconds long. Sponsored Content ads appear in the news feed on both desktop and mobile.

Advertising 145

Advertising Social Media HootSuite How To 145

ProBlogger

AUGUST 7, 2014

Placements : You’ll have to decide if you want the ads to show in the sidebar, the newsfeed, and on mobile. For a while I focused mainly on the newsfeed and mobile, but my recent webinar with Jon questioned the legitimacy of that, so I’m currently testing all options.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

Placements : You’ll have to decide if you want the ads to show in the sidebar, the newsfeed, and on mobile. For a while I focused mainly on the newsfeed and mobile, but my recent webinar with Jon questioned the legitimacy of that, so I’m currently testing all options.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Hootsuite

APRIL 8, 2021

Check the analytics on your other social media channels to learn who follows you there. If you’re using paid ads, conversion metrics also include cost per click and CPM. Your mobile phone is your best friend when it comes to Instagram photography since you can post straight from your device. Track results with analytics tools.

Instagram 145

Instagram How To HootSuite Hashtag 145

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Cost-per-mille (CPM). Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. How to track your Google Ad with Google Analytics.

Adwords 145

Adwords Google Campaign Cost 145

Webbiquity SMM

AUGUST 18, 2012

55% access Twitter via a mobile device. the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. Mobile Marketing. billion people now own mobile phones. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

55% access Twitter via a mobile device. the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. Mobile Marketing. billion people now own mobile phones. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion).

Statistics 198

Statistics Social Media B2B Marketing 198