CPM Groups Marketing Retail 
Ignite Social Media
MARCH 23, 2020
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. Having said that, it does seem to be a buyer’s market right now. Right behind Zoom is TikTok on the charts.
Ignite Social Media
JANUARY 25, 2017
That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 For instance, if you separate by age group, you can see which one has a larger cart size and change your approach to maximize sales. This past year we didn’t see the spikes we typically encounter. That includes $122.9 Track conversions.
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Ignite Social Media
SEPTEMBER 14, 2020
The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Also, if you have stepped foot into retailers like Costco and Sam’s Club, the holiday decorations are in full swing.
The Realtime Report
NOVEMBER 30, 2022
It’s during these five days that SMBs face the most competition from other retailers, and to succeed, they’ll need more than an amazing deal. If you’re getting your SMB ready for the holiday rush, you’ll need to develop an effective marketing strategy that puts your offer in front of the right potential customers.
Justin Levy
JUNE 23, 2010
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.
Hootsuite
SEPTEMBER 17, 2020
After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. Marketers have three options for their bids: Cost-per-click (CPC).
Hootsuite
SEPTEMBER 9, 2020
Where is your target group most engaged, most concentrated and most accessible? With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. Pro tip: Stories only last for 24 hours, so this is a great format for in-the-moment marketing like limited time offers.
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