Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

FEBRUARY 22, 2011

The bigger gauntlet for marketers on Facebook is sociological. New research from ExactTarget and CoTweet (clients) called “The Social Break-up&# studied why consumers turn their backs on social and email connections with brands. Age and Gender Influence Your Acceptance of Facebook Promotions. Special offers?

CoTweet 166

CoTweet CoTweet Facebook Real Estate 166

Convince & Convert

DECEMBER 27, 2011

One of several posts I based on the outstanding research from my clients and friends at ExactTarget on how we REALLY use social media. The bigger gauntlet for marketers on Facebook is sociological. 40% of consumers do not expect the company to send them marketing messages after “liking” the brand on Facebook.

Facebook 134

Facebook Real Estate CoTweet CoTweet 134

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

NOVEMBER 14, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? The “Middleman” of Social Media is Your Friend The Next Evolution of Social Media… You can’t handle the truth!

List 85

List Social Media StumbleUpon Blogosphere 85

Kikolani

SEPTEMBER 24, 2010

The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity. Is marketing your business on Facebook effective ? Making Money Online / Online Marketing. Find out what your visitors are asking using Webmaster Tools – Social Media / Social Networking.

Mashup 121

Mashup Resources Engineering Communities 121