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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

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6 Timely Tips for Twitter Success

Convince & Convert

Find Your Influencers. Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Watch this list whenever possible, interacting with your influencers whenever you have something relevant and useful to add to the dialog. A score over 30 is fairly influential).

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

New research from ExactTarget and CoTweet (clients) called “The Social Break-up&# studied why consumers turn their backs on social and email connections with brands. Age and Gender Influence Your Acceptance of Facebook Promotions. Those are just the operational challenges.

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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

One of several posts I based on the outstanding research from my clients and friends at ExactTarget on how we REALLY use social media. New research from ExactTarget and CoTweet (clients) called “The Social Break-up” studied why consumers turn their backs on social and email connections with brands.

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CoTweetup Boston – Social Media Panel

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading CoTweetup Boston – Social Media Panel Written on August 24, 2010 by Espo in social media On Thursday, August 19, 2010, CoTweet hosted the #CoTweetup in Boston. The panel discussed trends in social media. Unported License.

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Corporate Social Media Reading List

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I try to follow the trends and news around social media as best I can. I would have loved to get a job in something social media related but that quest always evaded me.

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