Convince & Convert

FEBRUARY 22, 2011

The bigger gauntlet for marketers on Facebook is sociological. New research from ExactTarget and CoTweet (clients) called “The Social Break-up&# studied why consumers turn their backs on social and email connections with brands. Age and Gender Influence Your Acceptance of Facebook Promotions. A Downright Scary WTF?

CoTweet 166

CoTweet CoTweet Facebook Real Estate 166

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

DECEMBER 27, 2011

The bigger gauntlet for marketers on Facebook is sociological. New research from ExactTarget and CoTweet (clients) called “The Social Break-up” studied why consumers turn their backs on social and email connections with brands. Age and Gender Influence Your Acceptance of Facebook Promotions. A Downright Scary WTF?

Facebook 132

Facebook Real Estate CoTweet CoTweet 132

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. You need Social Influencer Software.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Jeff Esposito

AUGUST 13, 2010

If you are in the Boston area or will be next Thursday night, be sure to check out the CoTweetup with the folks from CoTweet. Please Repeat: Influence is not Popularity – Just when you though all of the mockeries of the Fast Co Influencer project were done and gone, Brian Solis hits us with this piece. Who “owns” social media?

CoTweet 26

CoTweet CoTweet Creative Commons Disqus 26

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Building an Effective Business Profile on Twitter From TwiTip: As the popularity of micro-blogging continues to grow, it’s going to become a tool used by advertisers and marketers. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

List 96

List Social Media Case Study Wiki 96