6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot.

Digital PR Content – Campaign or Conversation?

The Proactive Report

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. For those with larger budgets and needs there’s Visible Technologies and Digimind.

Digital PR Content – Campaign or Conversation?

The Proactive Report

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. For those with larger budgets and needs there’s Visible Technologies and Digimind.

Digital PR Content – Campaign or Conversation?

The Proactive Report

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. For those with larger budgets and needs there’s Visible Technologies and Digimind.

Sysomos Acquired By Marketwire

Dave Fleet

Lithium Technologies. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. By acquiring a solution that allows users to do a deep dive on online conversations, Marketwire is adding a useful tool to its arsenal, and one that it doesn’t just need to white-label from other providers.

All Acquisitions, All the Time

Net-Savvy Executive

An endorsement of social media business value today ," Visible Technologies " A glimpse into the possibility of the post mass media, one-on-one, world ," MotiveQuest. It's certainly spiced up my recent conversations with people in the industry. Here we go again. Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! They are very useful to monitor conversations online and deal with any issues (positive or negative) as they occur. Conversation Tracking.

Best Social Media Monitoring Tools

Bill Hartzer

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

I know you want the list, though, so here's a quick reaction on who I might look at: Attentio , Brandwatch , Sentiment Metrics and Synthesio don't usually come up in the social media conversation in the US, but they all have solid SMA platforms. Visible Technologies has unique capabilities in managing the response component in social media monitoring, as well as a nicely designed interface for working with solid analytics capabilities.

Listening Tools

Proactive Report

There are other free tools that can help you listen to conversations. Visible Technologies. We know by now that we have to listen before we jump into social media. But the question I often get asked is how? I just got an email from a friend today who is in NYC at a conference and she said “I am looking for concrete answers and all I get is platitudes!&#. What to Listen For: In order to listen well you have to decide what you are looking for.

Social Media Training is not just for PR. Learn to be a Social Business

Proactive Report

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. There is a wealth of information in these conversations. It’s about the conversation.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Disclaimer – these are my opinions formed by my conversations with these firms). I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms.