Digital PR Content – Campaign or Conversation?

The Proactive Report

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. For those with larger budgets and needs there’s Visible Technologies and Digimind.

Digital PR Content – Campaign or Conversation?

The Proactive Report

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. For those with larger budgets and needs there’s Visible Technologies and Digimind.

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Digital PR Content – Campaign or Conversation?

The Proactive Report

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. For those with larger budgets and needs there’s Visible Technologies and Digimind.

Sysomos Acquired By Marketwire

Dave Fleet

Lithium Technologies. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company.

Best Social Media Monitoring Tools

Bill Hartzer

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

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