Digital PR Content – Campaign or Conversation?
The Proactive Report
JANUARY 6, 2016
The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. For those with larger budgets and needs there’s Visible Technologies and Digimind.