6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Differences in social listening software are vast. We like Visible a lot.

Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. The 5 Categories of Social Media Software. There are other types of social media software, such as social sign-in, social advertising, etc.

Digital PR Content – Campaign or Conversation?

The Proactive Report

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. For those with larger budgets and needs there’s Visible Technologies and Digimind.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse.

Digital PR Content – Campaign or Conversation?

The Proactive Report

The first one is operating with the old campaign mindset, rather than focusing on generating conversations. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. For those with larger budgets and needs there’s Visible Technologies and Digimind.

Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Lithium Technologies. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ).

Social Media Training is not just for PR. Learn to be a Social Business

Proactive Report

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. It’s about the conversation.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Aquisitions say something about the segmentation of social media analysis.

Listening Tools

Proactive Report

We know by now that we have to listen before we jump into social media. Do the searches in Google BlogSearch, Twitter, Yahoo News, and other social websites like Technorati, digg.com, StumbleUpon and Delicious. There are other free tools that can help you listen to conversations. Visible Technologies. Smart social media gal Liz Strauss posted this article about how to get the most from listening tools.

All Acquisitions, All the Time

Net-Savvy Executive

An endorsement of social media business value today ," Visible Technologies " A glimpse into the possibility of the post mass media, one-on-one, world ," MotiveQuest. It's certainly spiced up my recent conversations with people in the industry. Here we go again. Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. Disclaimer – these are my opinions formed by my conversations with these firms).

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Differences in social listening software are vast. We like Visible a lot.