Content Content management systems Hubspot Marketing 
Oktopost
FEBRUARY 19, 2019
What does this have to do with marketing automation software? Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all?
Convince & Convert
APRIL 2, 2015
So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic. Image via Hubspot.
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Writtent Blog
DECEMBER 4, 2013
There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. When many marketers think of a call to action, their minds turn to something like the basic buttons displayed to visitors to the MailChimp homepage: Image credit: Spectacled Marketer.
Writtent Blog
OCTOBER 7, 2013
Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” image credit: Shareaholic. SocialCast.
Writtent Blog
JANUARY 3, 2014
Fortunately, publishing fresh content regularly is one of the best ways to build positive SEO for your business. In most content management systems (CMS), like WordPress, Blogger and HubSpot, your H1 tags double as your URL. Keyword-rich blog tags to help readers browse your historical content.
ProBlogger
AUGUST 24, 2014
One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for.
Writtent Blog
AUGUST 29, 2013
If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. A content audit is the process of examining all of your company’s web content assets for quality, relevance, SEO value, and messaging. Duplicate Content Can Happen.
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