Oktopost
FEBRUARY 19, 2019
What does this have to do with marketing automation software? Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all?
Convince & Convert
APRIL 2, 2015
In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B brands that put a compelling twist on their content stand to reap the benefits. Visual Marketing Magic.
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Writtent Blog
DECEMBER 4, 2013
There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. When many marketers think of a call to action, their minds turn to something like the basic buttons displayed to visitors to the MailChimp homepage: Image credit: Spectacled Marketer.
Writtent Blog
JANUARY 3, 2014
In most content management systems (CMS), like WordPress, Blogger and HubSpot, your H1 tags double as your URL. A better choice would be “content marketing blog,” or a similar phrase which describes what your organization does. Blogging Online Marketing SEO CMS content optimization'
Writtent Blog
OCTOBER 7, 2013
Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” HubSpot Editorial Calendar. per user a month.
ProBlogger
AUGUST 24, 2014
While AuthorRank hasn’t officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally. Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier. How do we know?
Webbiquity SMM
NOVEMBER 21, 2011
According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Unlike website copy (which tends to be feature/benefit, marketing oriented), a blog can project a distinct and less directly sales-y side of your organization.
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