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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? HubSpot Community.

Hubspot 111
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B2B Marketers Are Humans, Too

Convince & Convert

So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Image via Hubspot. Why should consumers have all the fun?

B2B 60
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10 Compelling Calls to Action to Brighten Your Blog

Writtent Blog

However, this button is only one type of call to action that can be included with your content. Simply invite your readers to keep the conversation going by leaving a comment, or checking out some of your other content assets. out this screenshot from the HubSpot blog: Image credit: HubSpot. with HubSpot’s aesthetic.

Hubspot 93
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How to Optimize Your Blog for SEO: 5 Steps

Writtent Blog

Fortunately, publishing fresh content regularly is one of the best ways to build positive SEO for your business. In most content management systems (CMS), like WordPress, Blogger and HubSpot, your H1 tags double as your URL. Keyword-rich blog tags to help readers browse your historical content.

SEO 76
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” Sometimes the best tool isn’t the most expensive or complicated.

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How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for.

Content 54
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Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity SMM

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Blogger , TypePad ) to fee-based systems (e.g., Why are so many companies now embracing blogging? Assigning multiple writers (i.e., Post frequency.

WordPress 185