Convince & Convert
APRIL 1, 2010
I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. link] Jan_B @jaybaer is on a roll this week!
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Eat 10 sandwiches, get the 11th free.
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Josh S Peters
APRIL 6, 2010
Don’t force them to visit your Facebook page when they hang out on a forum or message board. Find the voice of your company based on the audience you are connecting with. Gone are the days when companies simply wrote a check to their ad agency (or yellow pages rep), then sat back and watched marketing “work”.
Webbiquity SMM
MARCH 22, 2016
As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Send out through your email newsletter. Guest post by Kylie Ora Lobel.
Techipedia: Tamar Weinberg
JANUARY 5, 2012
The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.
ProBlogger
NOVEMBER 15, 2011
Do not claim to be an objective third-party when you are not: You also should explain your relationship with a company when you are talking about them. For example, “Company B, whom I work for, is about to roll out product X.”. To date not one single blogger has been sued over the issue that I know of. How could that be?
Convince & Convert
SEPTEMBER 21, 2010
SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.
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