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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers.

Travel 94
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The role of AI in creating a more human customer experience

Sprout Social

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. For example, this makeup company has a targeted Facebook marketing campaign for women above 50 for a section of their makeup line, based on audience profiling.

Sentiment 105
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The Case for Active Users as Social Media Community Managers

Akamai Marketing

I start every class asking people to tell me what social networks they currently use. ” This prompted me to suggest during one of the social media certificate advisory meetings, that participants seeking a certificate MUST be willing to personally join the major social networks. But why is this important? .

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How to Strike Gold with Visual Content Ideas – 3 Awesome Tools

Socially Sorted

Publish images with just one click or schedule them to be published on all social networks. And it’s an absolutely must-have tool if you are in an industry like tourism. Basically Tack allows you to: Search for the perfect photo by browsing Instagram images by location and hashtags to find user-generated content.

Tools 40
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How to Find and Target Your Social Media Audience (Free Template)

Hootsuite

Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Use social listening to find conversations about your brand.

Template 145
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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. This was a low-risk venture and hopefully a terrific learning opportunity for people new to social web marketing.

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Foundations for integrated digital marketing

Sherrilynne Starkie

Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels. Your company gets a great profile on a local news website giving you relevant exposure and credibility. I always push back on this. Let’s look at an example. Earned Media).

Marketing 284