Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. People don’t care about what you do; they only care about how you can help them.

Content 124

Content Brands Findability Marketing 124

Ignite Social Media

MAY 18, 2016

When your brand’s CEO has a social media presence, he or she can: Benefit #1: It humanizes the brand and the company at large. Benefit #3: It makes the company a more desirable place to work. Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online.

Findability 111

Findability Social Media Collaboration Team 111

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 123

B2B SEO Travel Hubspot 123

Webbiquity SMM

DECEMBER 13, 2011

Develop reputation as a thought leader (or something equally positive). Social networks are invaluable for helping you make connections with prospective customers, additional contacts within client companies, industry journalists, bloggers and other influencers that it would be difficult if not impossible to connect with otherwise.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn’s new company pages by eConsultancy.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Kikolani

MAY 5, 2016

Effective link builders understand these dynamics and do everything in their capacity to protect and nurture their company, client, and audience. The same goes for other online marketing activities—be it content marketing, blogging, reputation building, etc. Expose Your Brand to a Broader Market. How quickly things change!

Content 78

Content Findability Engineering Flickr 78