Company Findability Reputation SEO 
Sprout Social
JULY 1, 2021
The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one.
Webbiquity SMM
OCTOBER 11, 2011
As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)
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Waxing UnLyrical
AUGUST 2, 2018
Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. People don’t care about what you do; they only care about how you can help them.
Webbiquity SMM
FEBRUARY 16, 2011
43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn’s new company pages by eConsultancy.
Webbiquity SMM
DECEMBER 13, 2011
Create valuable backlinks for SEO. Develop reputation as a thought leader (or something equally positive). Engaging in self-promotion too early will get you labeled as a spammer, damage your reputation and hobble your ability to grow a productive network. The only way to found on social networks is to be active on them.
Kikolani
MAY 5, 2016
It’s true that content marketing has overtaken link building for SEO, but remember that most content isn’t capable of naturally acquiring links. Effective link builders understand these dynamics and do everything in their capacity to protect and nurture their company, client, and audience. Expose Your Brand to a Broader Market.
Sprout Social
OCTOBER 21, 2021
All of these are earned media and are influential in building your brand’s reputation. For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment. Search engine optimization (SEO) plays a role in earned media. Examples of earned media.
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