Company Findability Paid Search Reputation 
Sprout Social
OCTOBER 21, 2021
All of these are earned media and are influential in building your brand’s reputation. For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment. Every time you create content for your website, search engines take note. Examples of earned media.
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Reputation Management. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Social Media: Hiring and in the Workplace.
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