Why social media teams will be at the center of conversational commerce
Sprout Social
JULY 7, 2021
Imagine, for example, you reach out to a brand on Facebook Messenger because you’re looking for a particular shoe. Toy manufacturer Lego , for example, created a chatbot named Ralph on Facebook Messenger to help shoppers find the perfect Lego gift during the holiday season. — Leah Buege (@leah_buege) June 30, 2021.
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