The Realtime Report
APRIL 26, 2018
Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. To keep up with evolving market trends, make sure you take note of these foolproof tips. Use Online Market Research.
Sprout Social
NOVEMBER 19, 2020
It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. Rely on up-to-date experiences with social networks and community platforms. For some, the answer is overly simplistic and a straightforward checking of boxes.
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SocialFish
OCTOBER 1, 2010
The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). What McDonald’s got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting. Scott Brinker).
Proactive Report
JUNE 5, 2011
According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.
Social Media Strategery
MARCH 8, 2011
software , vendors and clients alike have come to realize that these communities don’t just magically appear. Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager.
Buzz Marketing for Technology
JULY 7, 2008
3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 4) None of the following are community platforms: Wikis, Blogs or Forums. Jake McKee.
Convince & Convert
AUGUST 3, 2010
A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. That’s huge.
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