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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Check in on your ad campaigns, monitor their performance, double check the targeting and ask your agency for regular reporting about their efforts and results. Community management It is possible to bring on an agency to manage your channels daily, but this is one I’d offer with a grain of salt. Do the math.

Team 125
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How B2B influencer marketing will grow your brand

Sprout Social

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 118
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Social Media RFP: Best Practices and a Free Template

Hootsuite

Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP? RFP stands for “request for proposal.”. A social media RFP: outlines a specific project or need your business wants to address It. Introduction. Company profile.

RFP 143
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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Social Media and Community Building. Average of 30 minutes per workday, per participating employee, to stay involved in social media and community building. Be a Part of Something.

Content 129
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DigitalPR Chat #1 Content and KPIs

Proactive Report

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q4: Your report says that measurement focus is often too narrow. There are many sub-categories in my chart.

Content 40
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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Releasing at the end of this month we actually have a Conversation Index , which is our quarterly report. I’m on the team that does PR, internal communications and external communications.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Releasing at the end of this month we actually have a Conversation Index , which is our quarterly report. I’m on the team that does PR, internal communications and external communications.