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DigitalPR Chat #1 Content and KPIs

Proactive Report

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q4: Your report says that measurement focus is often too narrow. There are many sub-categories in my chart.

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This Agreement is effective until July 1, 2010.

Writtent Blog

The Berkeley PI always should be involved in the review and approval of invoices and reports, and only invoices that are insufficiently detailed to ensure costs are allowable, allocable, and reasonable should be approved. Even though it isnt legally binding, it will help the parties start their agreement. Item 4 will also require attention.

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