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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Metrics like aggregate daily comments and likes per page and per post, and things like that. Releasing at the end of this month we actually have a Conversation Index , which is our quarterly report.

article thumbnail

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Metrics like aggregate daily comments and likes per page and per post, and things like that. Releasing at the end of this month we actually have a Conversation Index , which is our quarterly report.