Social Pros 8 – Ian Greenleigh of Bazaarvoice
Convince & Convert
MARCH 22, 2012
They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Metrics like aggregate daily comments and likes per page and per post, and things like that. Releasing at the end of this month we actually have a Conversation Index , which is our quarterly report.
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