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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Not just being talked about but be an active voice in the community. Ideas and good products spread faster.

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5 types of social media content that can accelerate business success

Sprout Social

If your goals are more focused on community engagement, social video content can be a valuable resource to lean on. UGC images add another dimension to a brand’s visual identity, while also building community and relatability between a brand and social users. Instagram videos get 49% more engagement than photo posts. Y’ALL WE DID IT.

Types 141
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. Share this on Reddit. A Blog App for Your Fan Page by Trailblaze Social Media with Josh. Tweet This!

Facebook 210
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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Reddit Reddit: Everything You Ever Wanted to Know About It (10e20): Guest writer Maki talks about how to submit links to Reddit, to hit the front page, and to become a power user. 6 Things that Work Right Now on Reddit (10e20): We saw the introduction to Reddit, but what else can we learn? This kid is awesome.)

Marketing 144
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting. You can see all the places I’ll be on my FB page or Upcoming. I hearken back to the magazine rack on the street corner that had the sign if you read it you bought it. That’s where I try to steer people now.

Products 267