8 ways to leverage short-form video (and how to get buy-in)
Sprout Social
MARCH 20, 2023
Think: behind the scenes content, FAQ answers, how-tos, product hacks, user-generated content, trend-based videos and educational videos. But emphasizing original and community-first content has given their short-form video content an identity—on TikTok and beyond. Which drove the highest engagement?
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