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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. For creative marketing agencies, CSR often takes the form of pro-bono services.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

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Corporate social responsibility all year round

Sherrilynne Starkie

Being a good corporate citizen and support of community causes comes to the fore at this time of year. They have a duty to support the communities in which they operate and in those they serve. world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Related articles.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.”

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. To encourage social responsibility, create a culture of giving back to the larger community. Plan ahead and implement social activities, events and community outreach.

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How Chocolate Saved Shawn Askinosie

Buffer Social

Shawn Askinosie and Lawren Askinosie inspecting cocoa beans with their farmer partners in Mababu, Tanzania (2019) Honoring family, supporting farmers, and building community Shawn set out to turn his passion for chocolate into a company so he could sustain himself and his family.

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

They told us they need more visibility, more volunteers, more resources, and more space to hold meetings and events. We have an internal team that works on finding these resources every week, and more than 100,000 people have scanned the QR code for this menu since our first restaurant opening.

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