Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now . Partnering Up.

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. foster relationships with your community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

MARCH 23, 2020

A survey by Econsultancy of 500 marketers at major brands found that marketers are already deciding between short-term tactics and long-term planning. In fact, 47% (41% in the UK, and 53% in North America) of marketers say they have delayed or are reviewing strategic initiatives, such as digital transformation or restructuring.

Health Care 145

Health Care HootSuite Organization Instagram 145

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. We recognise that we missed the opportunity to engage with the online community. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Likeable

NOVEMBER 13, 2019

These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. Give Back to Your Community. Also consider playing with filters on Instagram, or starting a video challenge on TikTok.

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Campaign Social Media Crowdsourcing Sentiment 70

Later

MAY 28, 2020

June is Pride Month, which means collective voices from across the globe are coming together to support and honor our LGBTQIA+ community. Plus, with COVID-19 and social distancing measures in place this year, supporting Pride virtually and creating a safe community space on social media is more important than ever.

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Campaign Social Media How To Instagram 60

Later

JUNE 18, 2019

Pride Month is a global celebration, one where many collective voices come together to support a wonderful cause every June and honor our LGBTQIA+ community. We’re sharing the top tips we’ve learned from members of the LGBTQIA+ community (both here at Later and beyond!), Red on the Pride flag stands for LIFE.

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Campaign Social Media How To Instagram 56