Koka Sexton

JANUARY 24, 2009

Many of the typical rules of internet marketing do not apply to a hyper-local blog. TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. Its nice to get to know others in the community and spread the word about their businesses online.

Web 2.0 40

Web 2.0 Foursquare WordPress RSS 40

Koka Sexton

MAY 8, 2009

If I wanted to leave a comment, I would do it on the same platform the feed came from and not an aggregator. Once a dormant social site that I used only for aggregating my rss feeds has now become a full fledged community. How NOT to use your Social Media Marketing Manager! Set it and forget it. Use get_bookmarks() instead.

Aggregator 45

Aggregator Feed Feedly Foursquare 45

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

News 40

News Twitter Foursquare WordPress 40

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Foursquare 40

Foursquare News WordPress CoTweet 40

Koka Sexton

SEPTEMBER 25, 2008

Depending on how many other people are writing in your community, you have the chance of pissing off a few people. I felt compelled to put something together that I could use as a platform for my thoughts on a local level and I have a lot of opinions. It’s completely focused on the city and community.

WordPress 40

WordPress Foursquare CoTweet CoTweet 40

Koka Sexton

NOVEMBER 2, 2008

TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. town and city.

Foursquare 40

Foursquare comScore CoTweet CoTweet 40

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. 6 Comments - Leave a comment!

CoTweet 36

CoTweet CoTweet Press Release Company 36

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Can you imagine an “Illinois Marketing for Dummies&# book? As a marketer, you’d think I would have joined it to be an early adopter, but no.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements.

Social Media 127

Social Media Strategy Conference Eventful 127